The New Old Face of Better Way Gourmet
Diversification is often a critical component for a thriving business; however it is imperative that every company keeps their focus on their mission. Unfortunately many small business owners and mangers rarely have a mission to begin with, let alone a focus. I believe that Better Way Gourmet could very well fall prey to this conundrum in the name of diversification if we do not occasionally regroup and ask ourselves some important questions. Who are we? What do we do? What is our purpose? How are we accomplishing this purpose?
Better Way Gourmet started as a test to see if anyone would have an interest and that question was quickly answered with a resounding "yes". We built on the concept and it grew - albeit not huge, because we simply weren't sure exactly what direction we would be going in. After all, what start-up is? As we built, "competitors" seemed to emerge, realizing the same thing that we have. There is a market available. Originally Better Way Gourmet focused on teaching people better ways of doing things in the kitchen. Whether it was saving money, eating healthier, or cooking something more easily, we were here to help. At the same time we were exploring opportunities within the personal chef industry and figured we would tie it right in all together. In all actuality it started to feel like two different directions, and would eventually result in a lack of focus if something wasn't changed. A large part of business administration is identifying issues before they become problems. I felt as if this would eventually become one, so it was time to make a change.
As a result we have recently formulated a new member-based organization which will serve as a social community for both personal chefs and gourmet food enthusiasts alike. More details will be given at a later date.
In short Better Way Gourmet is a resource that focuses on cheaper, easier, and healthier ways to shop, cook, and eat. We are a social community, and food products retailer. Tell your friends.
Better Way Gourmet started as a test to see if anyone would have an interest and that question was quickly answered with a resounding "yes". We built on the concept and it grew - albeit not huge, because we simply weren't sure exactly what direction we would be going in. After all, what start-up is? As we built, "competitors" seemed to emerge, realizing the same thing that we have. There is a market available. Originally Better Way Gourmet focused on teaching people better ways of doing things in the kitchen. Whether it was saving money, eating healthier, or cooking something more easily, we were here to help. At the same time we were exploring opportunities within the personal chef industry and figured we would tie it right in all together. In all actuality it started to feel like two different directions, and would eventually result in a lack of focus if something wasn't changed. A large part of business administration is identifying issues before they become problems. I felt as if this would eventually become one, so it was time to make a change.
As a result we have recently formulated a new member-based organization which will serve as a social community for both personal chefs and gourmet food enthusiasts alike. More details will be given at a later date.
In short Better Way Gourmet is a resource that focuses on cheaper, easier, and healthier ways to shop, cook, and eat. We are a social community, and food products retailer. Tell your friends.
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